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Toto Wolff Set to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking success in Formula 1

Toto Wolff is engaged in advanced talks to offload part of his shareholding in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6bn – a record for a Formula 1 squad – following McLaren was appraised at £3.5bn in a change of ownership structure in September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, plans to divest a shareholding approximately 5%.

The 53-year-old would stay on as team principal and CEO if the sale goes through.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos Group, who both hold a third of the company.

An official representative said: "We will be making no comment on this. The governance of the team stays unaltered, and each shareholder are dedicated to continued achievements of Mercedes-Benz in Formula One."

Financial Increase

This arrangement would represent a significant increase in worth of the Mercedes team since Ineos acquired its share for £208 million in 2022.

The rise demonstrates the expansion in market values of F1 teams recently as a consequence of the increasing appeal of Formula 1 globally.

This was also seen in the box-office performance of the Formula 1 film featuring Brad Pitt, which was released in summer 2023 and has grossed more than $630m (£458 million) at the box office.

The film represents Pitt's most successful film and the most successful sports film to date.

Present Standings

The Mercedes team are second in the team standings, trailing McLaren Racing, with three races left this season.

Their lead driver George Russell has secured victory in 2 of the 21 grands prix so far and is in fourth place in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a unprecedented eight consecutive team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

Written by

Jerome Stewart

Tech journalist and software engineer with 8 years of experience in Silicon Valley and European startups.

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